Manutd confirm biggest shirt sponsorship deal in the history of football
Manchester United losing in Champions League final and all the media said a bad things about Manutd. But….the corporate world things differently…
United just confirm new shirt deal with Aon Corp. For sure.. the first 2 leaked jersey was a confirm SCAM because the sponsor is Saudi Telecom. Hekelehhh..
However..the sponsorship will start on May 2010, so next season 2009/10, Manutd still with AIG with new kit. Then, for sure they will be another new kit for season 2010/11. Not good news for us huh??
The reason…because shirt manufacturers Nike already having produced United’s new strip for next season with the AIG logo, the Premier League champions will be forced to carry the AIG branding for the final 12 months of the £14 million-a-year contract.
To put the deal in perspective, the current top European jersey deals are:
1. Manchester United – £20m-a-year , four-year deal with Aon.
2. Bayern Munich – £17m-a-year, four-year deal with telecommunications company T-Home.
3. Real Madrid – £15m-a-year, four-year deal with Austrian gambling company Bwin.com.
4. Juventus – £15m-a-year, five-year deal with Libya-based oil company Tamoil.
5. Chelsea – £10m-a-year, five-year deal with Korean electronics giant Samsung.
6. Liverpool – £8m-a-year, four-year deal with Carlsberg.
7. Manchester City – £8m-a-year, three-year deal with Etihad Airways.
8. Barcelona – European champions donate £1.5m-a-year to Unicef in order to wear the charity’s logo.
Finally, let see how its look like if this new sponsor logo in current Manutd jersey??
*image from therepublicofmancunia.com
Manchester United have signed the biggest shirt sponsorship deal in the history of soccer after agreeing a US$120 million partnership with American financial giant Aon Corp.
The four-year deal comfortably eclipses United’s previous shirt sponsorship, with AIG, and is almost double the amount earned by the likes of Chelsea and AC Milan. Only Bayern Munich’s deal with T-Home approaches the amount, at US$25 million per year.
Chelsea’s sponsor, electronics giant Samsung, had been one of the names linked with United. The company pays Chelsea US$17.6 million per year for its shirt sponsorship, while AC Milan earns just under that from its partnership with Bwin. Bwin also sponsors Spanish giants Real Madrid to the tune of US$21 million per year. German club Schalke 04, meanwhile, makes US$16.7 million from its deal with Gazprom.
United, Premier League champions for the last three years, will be sponsored by Aon from May 2010, when the AIG deal expires. The team’s title triumph in May saw it draw level with Liverpool at the top of the record books for English championship wins. The two northern clubs now have 18 titles apiece.
If you don’t know about AON, lets read their company profile..
Aon Corporation is one of the world’s largest insurance brokers. Based in Chicago, it employs 37,000 staff worldwide and operates from 500 offices in 120 countries.
It generated revenues last year of $7.6 billion (now about £4.6billion). It also acts as a consultant on pension, employment and risk management issues for companies. Its shares are listed on the New York Stock Exchange.
In the UK, it trades as Aon UK Ltd and is Britain’s biggest insurance broker. It employs more than 5,400 staff and Peter Harmer has been chief executive since January 2007.
Having acquired several British insurance brokers, the Aon brand was first established in the UK in 1996. Last year, it acquired Benfield, the Lloyd’s of London broker, for £738 million.
Aon’s UK arm has twice attracted controversy this year. In January, it was fined £5.25million after it was found to have made 66 suspicious payments between early 2005 and late 2007 in countries including Bahrain, Bulgaria, Burma and Vietnam in an effort to win overseas business. It was the sixth-largest fine levied by the Financial Services Authority, the City watchdog. In April, Aon became one of the first UK companies to cut contributions to its staff pension fund. It halved them to a maximum of 6 per cent of an employee’s salary.
04 Jun 2009 azMan the Man
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