Men’s jewelry has long been a small, but profitable sector of the overall jewelry industry. For centuries, those on the masculine side of the gender divide have chosen quality tie tacks, watches and rings from the collections of a few excellent designers. But in recent years the men’s jewelry landscape has changed considerably.

David Beckham, ex-Manchester United star player who is now a resident of Los Angeles, has contributed significantly to the popularity of men’s jewelry in the past couple of years. Beckham changed the men’s jewelry map by wearing two diamond earrings. Because of his status as a celebrity, other men saw that wearing jewelry, including earrings, was not only OK, but also a strong statement of individuality. This small act was just the first indication that this world-class athlete also possessed a certain boldness on the social scene.

Beckham created a scene of sorts at his pre-World Cup party. Beckham put an beautiful diamond-encrusted watch on the block at his charity auction, attracting attention with the display of this dazzling item.

The days of men wearing a nice watch and perhaps a well-designed ring are quickly turning into days of additional gold neck chains, one or more earrings, and other excellent jewelry accessories for men only.

Platinum and titanium has being widely used in mens’ jewelry especially as wedding ring. Titanium Wedding Band Rings with multiple diamonds are growing in popularity, as are earrings and other small items that discreetly announce the man’s membership in this growing group. Jewelry designers and jewelry suppliers are taking notice, helping to fan the flames of the mens’ jewelry trend.